Amazon Prime is increasing its price for the first time since 2018. The company is raising the fee to $15 per month (previously $13), or $139 per year (previously $119). The price increase starts for new Prime members on February 18, 2022 and for existing Prime members on March 25, 2022. The price increase comes from the addition of new services to the subscription, specifically the “Thursday Night Football” NFL games that will be streamed on the platform in the next season and is effective for at least 11 years.