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North Carolina Black Hair Care Pioneer Dies At Age 86

The hair care industry has lost one of the pioneers of Black hair care products . Joe Louis Dudley, Sr. passed away February 8 at his home in Kernersville, NC …

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Gilbert Carrasquillo/GC Images

The hair care industry has lost one of the pioneers of Black hair care products . Joe Louis Dudley, Sr. passed away February 8 at his home in Kernersville, NC  after complications of Parkinson's Disease. He was 86.

Where It Began

According to a New York Times article, Dudley and his wife started their business in their kitchen some 55 years ago. He mixed up formulas in a steel drum using a large spatula. His wife, Eunice would make the labels. And their kids got in on the action early, too. They would screw the tops on the bottles. That would be the beginning of his legacy.

Dudley was passionate about educating others in the hair care business, too. He's responsible for a string of cosmetology schools across the country. They built Dudley Beauty Schools in North Carolina, Chicago and Washington, D.C. However, it was in New York City in the 1960's where Dudley got his first taste of the business side of the beauty industry.

He was the 'sales evangelist'

He worked for S.B. Fuller beauty products going door to door selling cosmetics to women. Dudley even sold the products while he was in college at North Carolina A&T in Greensboro. He learned the importance of training and living a life of purpose. Dudley was often called the 'sales evangelist', handing out a dose encouragement. The entrepreneur would hire those who had been incarcerated or who'd been battling with drugs. The New York Times article reported Dudley would even offer financial advice to his employees, requiring them to open savings accounts.

After S.B. Fuller's business in Chicago started to flounder, Dudley and his wife took over the business and moved it to Greensboro, where he later open a plant there. Meanwhile, Dudley's Kernersville factory was featured in the documentary "Good Hair" with comedian Chris Rock. The film included some of the economics of chemical relaxers -- used to straighten hair.  In the film, Rock admitted he was shocked to learn a 7,000-pound vat of relaxer was worth around $18,000.

Dudley, born in Aurora, NC held on to his motto "Prove them wrong." And that he did. From the $10 he had and a dream, he built an empire that continues today. His daughter, Ursula Dudley-Olgesby runs the company that is now Dudley Beauty Corp. And though they divorced in 2000, his ex-wife, Eunice, remained his business partner and continues to work as well. Someone called Dudley "Black hair care royalty." Indeed he was.

He will be remembered.

Revisiting Iconic Black Hairstyles from the 2000s

Black hair is not just hair. It's a kind of magic. Think about it: it defies gravity and can be molded into all sorts of shapes. It can even be put into styles that stand the test of time. Icons like The Supremes, Cicely Tyson, Angela Davis, Diana Ross, Donna Summer, Aaliyah, Brandy, Halle Berry, and Beyoncé, spanning the 1960s to the early 2000s, showcased looks that remain timeless. Even today, these classic styles can be replicated. Additionally, they can be given a modern twist with on-trend embellishments, maintaining a timeless appeal.

Black hair over the years...

The journey of Black hair over the years is intriguing, with old styles making occasional comebacks. For instance, the Y2K hair era has seen periodic revivals. Bringing back trends like bandanas, micro braids, beaded braids, and designer logos. Black women not only embraced these styles but also played a significant role in popularizing them, establishing themselves as trendsetters.

In honor of Black History Month, let’s pay tribute to the iconic Black hairstyles of the early 2000s. Black History Month is not just a reflection on the past. It's also an opportunity to honor trailblazers, visionaries, and icons shaping our present. It's a celebration of Black hair and beauty traditions, acknowledging the lasting impact of how Black culture has influenced beauty around the world.

The ongoing natural hair movement is changing the beauty world and getting people to talk about including everyone. In 2019, the CROWN (Creating a Respectful and Open World for Natural Hair) Act, led by the CROWN Coalition, emerged as a pivotal initiative against hair discrimination, gaining adoption in 23 states and garnering international support.

Check out some of the iconic Black hairstyles from the 2000s. It's a trip down memory lane celebrating the beauty and cultural influence of Black hair that's made its mark on the world.

Short spiky pixie cuts

In the Y2K era, numerous celebrities, such as Halle Berry, Missy Elliott, and Kelly Rowland, embraced the trend of short spiky pixie cuts. These chic and edgy hairstyles, characterized by their spikey texture, were frequently showcased by these stars at events like the MTV VMAs. The spiky pixie cut features a very short length with an edgy texture, often incorporating shorter sides and back, complemented by longer layers on the top or sides.

Bumped ends

Getting a silk press was the go-to move if you wanted your hair to end with those nice bumped ends. Back in the day, stars like Gabrielle Union loved this look and often rocked it at awards shows. Nowadays, you'll see celebrities like Rihanna, Normani, and Keke Palmer still pulling off the bumped ends style with flair.

Designer logo wigs

Long before Cardi B and Nicki Minaj made a statement with designer brands in their hair, Lil Kim was the undisputed queen of the trend. In the early 2000s, she rocked attention-grabbing wigs adorned with logos from Versace and Chanel. Would you consider giving this bold and iconic style a try today?

Swept bang

In the early 2000s, Aaliyah was frequently seen sporting her distinctive long side-swept bangs, which had a knack for covering one side of her face. These signature swoopy bangs became a defining style of that era and continue to be recreated today by present-day trendsetters like Normani and Zendaya.

Fulani Braids

Alicia Keys has consistently showcased an impressive braid game, frequently rocking this style during the Y2K era. Beyonce has also done the Fulani braids look during that time. Fulani Braids, a look she often sported, involve braids adorned with beads, featuring patterns inspired by the traditional styles of the Fulani people.

Crimped hair

Crimped hairstyles offer versatility, suited for various hair types such as natural, extensions, or even pulled back into a ponytail. With a crimping iron, this style gives your hair a distinctive zig-zag, wavy pattern. One that is different from body waves or loose curls. In the early 2000s, Beyoncé and many other Black celebrities embraced and rocked this trend.

Destiny's Child backstage at the MGM Grand in Las Vegas after the 2000 Billboard Music Awards. December 5, 2000 (Photo: Kevin Winter/Getty Images)

Photo: Kevin Winter/Getty Images

JD DivaAuthor
Janine “JD” Davis: JD The Diva is the spicy, bold, and highly energetic radio and TV personality you hear hosting the midday shift (10 am till 3 pm) each weekday at V 101.9. An award-winning 30-year radio and news journalist, Janine brings her unique style of delivering entertainment, news, and inspiration to the airwaves. From her quick-witted ‘dirt’ on celebrities to the live Facebook mix show featuring JD and her best dance moves to JD’s Inspirational Moments where she shares personal battles and triumphs, JD keeps listeners engaged and entertained. When she’s not on air, you can find JD getting involved in the community and embracing Black-owned businesses and stories online. She enjoys writing about small Black-owned businesses, our HBCUs as a grad herself, and all things supporting women.