North Carolina Black Hair Care Pioneer Dies At Age 86
The hair care industry has lost one of the pioneers of Black hair care products . Joe Louis Dudley, Sr. passed away February 8 at his home in Kernersville, NC after complications of Parkinson’s Disease. He was 86.
Where It Began
According to a New York Times article, Dudley and his wife started their business in their kitchen some 55 years ago. He mixed up formulas in a steel drum using a large spatula. His wife, Eunice would make the labels. And their kids got in on the action early, too. They would screw the tops on the bottles. That would be the beginning of his legacy.
Dudley was passionate about educating others in the hair care business, too. He’s responsible for a string of cosmetology schools across the country. They built Dudley Beauty Schools in North Carolina, Chicago and Washington, D.C. However, it was in New York City in the 1960’s where Dudley got his first taste of the business side of the beauty industry.
He was the ‘sales evangelist’
He worked for S.B. Fuller beauty products going door to door selling cosmetics to women. Dudley even sold the products while he was in college at North Carolina A&T in Greensboro. He learned the importance of training and living a life of purpose. Dudley was often called the ‘sales evangelist’, handing out a dose encouragement. The entrepreneur would hire those who had been incarcerated or who’d been battling with drugs. The New York Times article reported Dudley would even offer financial advice to his employees, requiring them to open savings accounts.
After S.B. Fuller’s business in Chicago started to flounder, Dudley and his wife took over the business and moved it to Greensboro, where he later open a plant there. Meanwhile, Dudley’s Kernersville factory was featured in the documentary “Good Hair” with comedian Chris Rock. The film included some of the economics of chemical relaxers — used to straighten hair. In the film, Rock admitted he was shocked to learn a 7,000-pound vat of relaxer was worth around $18,000.
Dudley, born in Aurora, NC held on to his motto “Prove them wrong.” And that he did. From the $10 he had and a dream, he built an empire that continues today. His daughter, Ursula Dudley-Olgesby runs the company that is now Dudley Beauty Corp. And though they divorced in 2000, his ex-wife, Eunice, remained his business partner and continues to work as well. Someone called Dudley “Black hair care royalty.” Indeed he was.
He will be remembered.
New Podcast Documents the Legacy of Dr. Joe L. Dudley Sr., Legendary Black Businessman, Humanitarian and Co-Founder of the DudleyQ+ Beauty Products https://t.co/paSqfJ4Vnk #BlackOwned #BlackBusiness #blacktwitter #BlackExcellence #melaninpoppin #melanin #BlackOwnedBusiness pic.twitter.com/jDWfT16dFj
— Black News (@BlackNews) March 3, 2021