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2 Carolina Housing Markets Among Top 10 Most Popular for Online Home Searchers

Author Melanie Day

Who doesn’t love browsing home listing sites? Whether looking at mansions I will quite literally never be able to afford, or slightly more realistic options (is anything realistic in this economy?) it’s always a good time. But which markets are the most often browsed by online home searchers?

Our friends at Realtor.com are here with the answer to that question. New data from Realtor.com reveals which places grabbed our attention the most this past year. These are markets they describe as having the “it” factor. The report of the most popular US markets for online home searchers “examines the online views of for-sale listings on the Realtor.com marketplace across metropolitan areas from July 2023 to June 2024”.

This new report ranked major U.S. markets on their popularity with online searchers in the past year. And they found that two Carolina cities one in North Carolina and the other in South Carolina, made the top 10 most popular.

10 Most Popular Markets For Online Home Searchers

  1. Columbus, OH
  2. Knoxville, TN
  3. Louisville, KY
  4. Detroit, MI
  5. Pittsburgh, PA
  6. Portland, ME
  7. Tampa, FL
  8. Charleston, SC
  9. Hartford, CT
  10. Asheville, NC

Realtor.com says that the” warmer climate, coupled with abundant housing inventory and relatively affordable prices make the South popular with many home searchers”. However, I wouldn’t put CHarleston or Asheville among the most affordable places to buy a home in either Carolina. Both are highly desirable locations for residents and travelers.

And neither are known in this area for the cheapest homes on the market. That being said depending on what you are looking for (especially when it comes to weather and location) both are great places to live.

Cities considered for this ranking were the top 300 largest metros across the country. So to land not one but two cities in a ranking of 300 cities popular for online home searchers speaks to the appeal of both Charleston and Asheville.

Thanks to our friends at Realtor.com for sharing their research with us. You can read the full study and methodology here.

Melanie Day is a graduate of North Carolina State University. She has worked for Beasley since 2012 in a variety of behind-the-scenes roles in both digital and promotions. Melanie writes about a diverse range of topics some of her favorites include travel, restaurants, Taylor Swift, and college athletics. When not at work you'll find her at a country concert or NC State sporting event.

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