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10 Black-Owned Sneaker Brands You Should Know

It was just the other day I drove past a small store and saw a line nearly a mile long. The patrons were a variety of people – young, old,…

Sneaker image
Joe Murphy/NBAE via Getty Images

It was just the other day I drove past a small store and saw a line nearly a mile long. The patrons were a variety of people - young, old, Black, White,  Asian, etc. It was only after I got closer to the store that I realized it was a sneaker store.

And then I was in awe over just how committed these patrons were. I later learned, many had been standing in line for hours for the latest pair of sneakers or the 'perfect' pair to add to their collection. They were "sneaker heads." And that's news that should not come as a surprise to me. Especially after ShoppeBlack.us reports the global sneaker market is expected to reach $95 billion by 2028. In the United States, the sneaker market is expected to boom as well. It's predicted to reach $28 billion by 2026.

With such big numbers, I would only make sense that Black-owned sneaker brands will get a piece of the pie. ShoppeBlack.com did some digging and came up with these Black-owned sneaker brands. What I found interesting about these brands is each has a unique story and mission. If you're a sneaker head, than this will be a treat for you, especially as we begin to gear up to recognize Black History Month.

Saysh

Founded by a woman, Allyson Felix, who is considered the most decorated track and field athlete of all time. She created Saysh as a lifestyle brand for, and by, women. Their mission is to create a future in which inequality is undermined by female creativity and athleticism.

Sia Collective

SIA stands for Somewhere In America and is owned by Devlin Carter. The brand is known for its unique and bold designs, making them a popular choice among its loyal following.

RockDeep

ROCKDEEP could be considered the 'OG' of the black-owned sneaker brands. It's a 10-year-old athletic and outdoor footwear company that provides function, style, and quality.

Tronus

TRONUS is a cutting-edge sneaker brand founded by the first female football player to own a sneaker company, Santia Deck. TRONUS offers limited edition styles and unique packaging.

Q4 Sports

Q4 is based in Los Angeles, was founded on the four fundamental elements required for success in any game: Purpose, Passion, Dedication, and Focus.

Ethics

NBA veteran Langston Galloway and his wife Sabrina started Ethics. Their goal is to change the narrative in basketball footwear and ownership of it through a unique product.

Nagast

Nagast Footwear aims to uplift and create a positive outlook in the Black community.

NinetyNine Products

NinetyNine Products is a footwear brand focused on supporting the communities that drive culture and style while using high-performance technology to build functional products that work in competition and in life.

Enzi

A footwear brand committed to the highest levels of quality in production, design, and materials while maintaining a commitment to social and environmental responsibility.

Fabrice Tardieu

Fabrice Tardieu is a sneaker brand known for its hand-painted, “laid-back luxury” designs. Designs are inspired by street cultures in cities like Miami, New York, London, and Paris.

JD DivaAuthor
Janine “JD” Davis: JD The Diva is the spicy, bold, and highly energetic radio and TV personality you hear hosting the midday shift (10 am till 3 pm) each weekday at V 101.9. An award-winning 30-year radio and news journalist, Janine brings her unique style of delivering entertainment, news, and inspiration to the airwaves. From her quick-witted ‘dirt’ on celebrities to the live Facebook mix show featuring JD and her best dance moves to JD’s Inspirational Moments where she shares personal battles and triumphs, JD keeps listeners engaged and entertained. When she’s not on air, you can find JD getting involved in the community and embracing Black-owned businesses and stories online. She enjoys writing about small Black-owned businesses, our HBCUs as a grad herself, and all things supporting women.