Dr. Dre, Snoop Dogg Launch ‘Gin & Juice’ Canned Cocktails
It’s been a long time coming and it’s finally here. Dr. Dre and Snoop Dogg have a new collab. And before you ask, no it’s not music. The two artists actually teamed up to launch their canned cocktail brand Gin & Juice.
Inspo for the Gin & Juice canned cocktail
The company, of course, gets its name from Snoop Dogg’s Doggystyle track “Gin and Juice,” which was produced by Dr. Dre.
According to FoodManufacturing.com, the Gin & Juice pre-mixed cocktail has a 5.9% ABV and four flavors. These flavors include citrus, apricot, melon, and passionfruit. The brand is sold in packs of four, one of each flavor. They can be found at participating retailers and liquor stores starting at $11.99.
“Together, we always try to create magic, we’re having fun being creative, and everything about this product is really us,” Dr. Dre told the outlet. “There’s passion behind it, and friendship and love and a culture. We’re shooting to make everything we do magnificent, and fortunately, most of the time we hit the target.”
Snoop Dogg added, “A lot of times people have been in a relationship for 30 years and can’t talk to each other, can’t hang out, so it’s just fun to be in a partnership with people that you actually love.”
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While many people complained on the brand’s Instagram that they had difficulty finding the beverage at stores, those who did score a pack had great things to say. “It’s lit just bought the variety pack.” Another person said, “Flew to LA to visit my family in Compton and stopped by to pick up all 4 flavors!!” Someone shared that ‘Melon is amazing! I’m telling everyone!!”
Celebrity booze
Dre and Snoop hopped on the trend of celebs making their own booze brands. Last month, Kylie Jenner dropped Sprinter, her fruity vodka soda beverage.
Most recently to join in on the world of booze is artist Jamie Foxx. He relaunched his flavored Whiskey brand Brown Sugar Bourbon now called Brown Sugar Blend. Foxx purchased the brand back in 2021. It’s a flavored whiskey bottled at “70 proof” with “notes of cinnamon and brown sugar, according to the Robb Report. They also mentioned that the bottle has been redesigned with a black matte glass texture, and the label now has a glow-in-the-dark BSB logo on the front that seems built for bottle service.
The changes to the brand went unnoticed. Some people took to the brand’s announcement on Instagram to share their thoughts. “Love the new bottle,” one comment said. “I’ve always said, ‘Ain’t NO party like a BSB party!’ Cheers!” someone shared.
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