Elon Musk has dramatically revealed a brand makeover for Twitter — he’s now calling it “X” — and the reactions are pouring in. Musk has decided to discard the familiar name and the instantly recognizable bird logo.
Although the site has seen design alterations before (initially appearing as ‘Twittr’), the bird graphic became the logo of the company since its introduction in 2010. And “tweeting” and “retweet” became part of our everyday language that was specific to the platform.
Musk surprised everyone with his announcement on Sunday, and by Monday morning, he tweeted that X.com now redirects to Twitter.com. He followed up with, “Interim X logo goes live later today,” and not long after, he posted a picture of Twitter’s headquarters illuminated with a massive new X.
The Twitter website has now adopted the new logo, leaving behind the familiar blue bird. In a previous statement, Musk expressed his intention to bid farewell to the Twitter brand and gradually eliminate all bird-related elements.
Twitter has prominently featured its vibrant and globally recognized blue bird logo for over a decade. The rebranding can be seen as a significant attempt to revamp the company’s image. In recent months, Musk has been warning about Twitter’s precarious financial situation, with steep losses in ad revenue and concerns about potential bankruptcy.
Adding to the pressure, Threads, a rival social media platform launched by Meta, Facebook’s parent company, garnered over 100 million user sign-ups within its first week, posing further competition to Twitter.
On Sunday, Twitter’s CEO Linda Yaccarino shared on the platform: “X represents the future state of limitless interactivity – focusing on audio, video, messaging, payments/banking – building a worldwide marketplace for ideas, goods, services, and opportunities. Fueled by AI, X will connect us all in ways we’re only just starting to envision.”
Despite Yaccarino’s announcement, many users have taken to mocking the statement and questioning the motive behind the rebrand. Others suggested the “X” was a bad idea. “Imagine explaining to your wife that you watched some Xvideos today,” wrote a user.
As soon as Twitter turned into X, people didn’t waste a second and began cracking jokes about the whole transformation.