IRVINE, CA – SEPTEMBER 12: The Doritos Locos Taco continues to be a best seller for Taco Bell. (Photo by Joshua Blanchard/Getty Images for Taco Bell)
Just how much do you love tacos? Love them enough to make sure you get them EVERY MONTH? Well, fast-food chain Taco Bell hopes so. They are introducing to customers their new monthly subscription service.
So far, 20 restaurants across the country are participating in the service in which customers pay between $5 to $10 a month for a Taco Lover's Pass. The pass gives subscribers ONE taco a day for 30 days.
That means subscribers get to choose from a variety of tacos including a soft taco, spicy potato soft taco, crunchy tacos, and its Doritos tacos. Once a customer subscribes to it, a special section within the app is unlocked and customers can add a taco to their cart during the checkout process.
The goal, Taco Bell says, is to turn casual customers into regular customers and get more customers enrolled in it loyalty program.
The subscription program is an app-based program. The service will remain active until November 24.
