If you love ice cream then you must try these new KIND bars. I had all three and I am in love. For the first time ever, KIND will be touring across the country to give Americans the unexpected frozen treat experience they have always wanted with its ice cream truck-inspired tour! The tour will visit 10 markets across the country from May 25 through August 8 to give away thousands of FREE KIND FROZEN Treat Bars!

To top off KIND’s all-summer-long celebration (because every frozen dessert needs a topping!), the brand is launching summer-edition merch for the first time ever. Inspired by its delicious plant-based KIND FROZEN Treat Bars the line will include a KIND Snacks pack, hanging plant waterer & custom stick-on nails.

Here are the campaign details:

  • The National Tour

    KIND will be making stops all over the country to give away thousands of its creamy, delicious, plant-based KIND FROZEN Treat Bars while surrounded by what makes the bars so unexpected – plants.


  • The Products

    The first ingredient of KIND FROZEN treat bars is real ingredients from plants – almonds or peanuts – making the non-dairy treat even more special and unbelievably delish.

  • Dark Chocolate Almond Sea Salt & Nut

    Dark Chocolate Almond Sea Salt & Nut

  • Peanut Butter Dark Chocolate & Nut

    Peanut Butter Dark Chocolate & Nut

  • NEW Mint Chocolate Almond & Nut

    mint KIND bar

  • Exclusive KIND Merch

    The limited-edition line will be exclusively available on kindsnacks.com starting May 25 while supplies last.

    KIND Merch KIND Plants

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