Francene Marie interviews Janet Ervin, the Chief Marketing Officer with Next Stage regarding how social good is a win win for everyone. Profit and purpose are building businesses and changing the Charlotte community. According to a new study – “The Social Good Report: Profit & Purpose” (The Social Good Report) – launched by Next Stage, social good is no longer a ‘nice to have’ for companies – it’s a necessity.
Living at the intersection of significant cultural, political and generational change, creating the need for greater innovation in nonprofits and businesses alike,” said Jacobson. “This intersection has the ability to create significant change for our community, but we have to be willing to examine our own organizations and write a new rulebook. This report is a valuable tool in helping guide businesses and nonprofits to write the new rules and effectively leverage social good.”