Coinbase Opens 150-Employee Customer Service Center in Charlotte

Coinbase unveiled its customer experience hub in Charlotte on Friday. The crypto exchange brought 150 workers to a South End spot. Operations will handle customer service tasks worldwide, with a focus on protecting data and processing transactions.

The space at 110 East Blvd. spans 58,600 square feet across two floors. Growth plans will push worker numbers higher than the starting count, according to what the company shared with The Charlotte Observer.

Staff members had been doing customer experience work and compliance tasks before the permanent building opened. How much money went into the Charlotte site? Company officials wouldn't say.

The nation's largest cryptocurrency exchange revealed plans last April to grow in the city. The goal at that time was to hire over 1,000 people in the U.S. by the end of 2025. Chief people officer L.J. Brock explained the choice in a LinkedIn video.

"We think there's an incredible intersection of financial services and technology talent in the greater Charlotte area," Brock said, according to The Charlotte Observer.

Charlotte sits among the nation's top banking hubs. Coinbase runs with more than 4,000 workers worldwide, including teams in San Francisco and New York City.

No state or local tax breaks came with this expansion. The Observer confirmed that detail on Friday.

Cryptocurrency acts as money in virtual or digital versions. It runs without a central bank or government calling the shots. What determines its worth? Whatever buyers will pay on the market.

The starting worker count already surpasses what the company said last spring. That April announcement was when the crypto giant first revealed its plans to build a presence here.