RiRi is expanding her empire. Rihanna has reportedly filed for a Fenty Kids clothing trademark. The Fenty Kids trademark will cover “infant wear, swimwear, hats, underwear, footwear, leggings, socks,” and many more items according to the trademark attorney. By the list of items noted in the trademark, it looks as if Fenty Kids will have children’s items from infants to toddlers.
Having a line dedicated to children is not off-brand for the “Diamonds” singer, since she recently became a mom. RiRi welcomed her baby boy with her boyfriend rapper A$AP Rocky back in May.
In March 2022, Rihanna also reportedly filed a trademark for Fenty Hair. The hair line will include an array of products, including hair bands, barrettes, picks, bows, clips, pins, ribbons, scrunchies, nets, hair extensions, wigs, and hair curlers, E! News reported at the time.
Currently, Rihanna has several successful businesses under the Fenty umbrella. Her makeup line is named Fenty Beauty, her skincare line is called Fenty Skin, and her lingerie line is Savage X Fenty.
While Rihanna is steadily building her empire, she is also gearing up for her Super Bowl Halftime performance. Back in September, the NFL announced that she would be the headliner for this year’s Super Bowl. Earlier this month the Anti singer teased her performance on social media. In the 30-second clip, RiRi appears as a silhouette as voices are heard saying, “Dude, Rihanna, we’ve waited for you.” Another added, “It’s been six years since the nine-time Grammy-winner dropped an album.”
The singer later emerges from the shadow and is seen wearing a green furry coat, a black outfit underneath accessorizing with chunky silver jewelry.
The Kansas City Chiefs and the Philadelphia Eagles kick off on Feb. 12 at the State Farm Arena in Glendale, Arizona.