Kanye West has his hand in a multitude of ventures including fashion, sports, and now potentially an amusement park.
According to trademark attorney Josh Gerben, his company Mascotte Holdings, Inc. filed 17 new trademark applications based on his Yeezus name, on May 27. Among the 17 new trademark applications, one is for an amusement park using his brand name “Yeezus.” West will be attaching his brand to blockchain-based currencies and non-fungible tokens (cryptocurrencies and NFTs), stores, toys, games, sporting equipment, buttons, clothing, bags, household items, and cosmetics, among others.
Kanye West has filed 17 new trademark applications around his YEEZUS name.— Josh Gerben (@JoshGerben) June 1, 2022
The filings indicate an intent to launch YEEZUS-branded amusement parks, NFT's, toys and more. 👇#KanyeWest pic.twitter.com/bI7RkA1Pk3
Besides the new trademark filings, Ye recently dropped his XXXTENTACION collab “True Love” which is now widely available to listen to; it was previously only available on his Stem Player. Ye also announced that he will be working with Japanese industrial designer Naoto Fukasawa on a new concept for the McDonald's cheeseburger wrapper.