HBO Max announced that Snapchat users can now stream select episodes of HBO and HBO Max shows, and have watch parties with up to 63 friends by sending in-chat messages, all for free.
HBO Max says that it is the first major streamer to build a Mini to bring full-length episodes to the app. The goal of this new strategy is to drive sign-ups for the paid subscription. The Snap Mini experience allows users to sample some of HBO Max’s content before committing to becoming a paid subscriber, as an alternative to a free trial where users tend to have to enter their payment card information.
To use the feature, Snapchat users will launch the HBO Max Mini experience through the rocket icon that appears within Chat or through Search. Viewers are then required to enter their birthdate to access a curated collection of age-appropriate episodes.
The available titles will be refreshed on an ongoing basis. But for now, the pilot episode from a number of HBO Max shows will be offered, including “Craftopia,” “Euphoria,” “The Flight Attendant,” “Game of Thrones,” “Genera+ion,” “Gossip Girl” (2021), “Looney Tunes,” “Love Life,” “Lovecraft Country,” “Selena + Chef,” “Titans,” “Warrior”, “World of Calm,” and “Betty” (season two, episode one).