While many other fast-food chains are now offering meatless or plant-based options, Dunkin Donuts is doing just the opposite. They want you to LOVE the meat you eat, that’s why they’ve come up with the ‘Snackin’ Bacon’ sandwich.

If you’re wondering just what that is – it’s an eight half-strips of bacon wrapped up in a sleeve. And it’s not just any ordinary bacon. This is the high-end bacon that’s been smoked with natural cherrywood and then treated to a sweet and savory blend of brown sugar and black pepper seasoning. Yassss, hunni! Who’s afraid of REAL MEAT???

There’s no shame in Dunkin’s game. In fact, Dunkin execs say, “…at Dunkin’, we believe the best way to enjoy bacon is simple: eat it.”

You can grab that Snackin’ Baon starting today (February 27), Snackin’ Bacon will be available at Dunkin’ restaurants nationwide.