Wait a mintue, No more “likes” on IG…Charlotte what does this mean for social media as we know it?
Instagram is running a social media experiment in Australia and elsewhere to see what happens when it hides the number of likes on photos and other posts.
If you have an Instagram account, you’ll get to see the numbers but your followers won’t – at least, not automatically. They will be able to click and see who liked your post, but will have to count the list of names themselves.
The trial is taking place in n 6 countries Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand. Canada has just finished its trial. It may be coming to Charlotte NC soon.
It’s a bold move by Instagram, but arguably a necessary one.