NEW YORK – OCTOBER 24: Sean “Diddy” Combs speaks during a press conference to announce a partnership with Ciroc vodka at Stone Rose on October 24, 2007 in New York City. (Photo by Scott Gries/Getty Images)
(Photo by Scott Gries/Getty Images)Does P Diddy Own Ciroc? NO!!!
That’s right Diddy is not the owner of CIROC ! I was shocked when i found this out too, Diddy has a beefed up endorsement deal between him and the OWNERS of the drink. They have a 50/50 split of the profits from CIROC. Profits means after the production/marketing and any other cost associated with producing CIROC, that is when Diddy gets his money.
The real 100% owners of CIROC Diaego PLC, they have a 3 year deal with Diddy, to help brand their product. After the deal they could part ways with Diddy and find another person to brand/endorse their product. At the end of the day it seems like everybody profits off of Hip Hop except for the people who actually make Hip Hop profitable.
Now don’t get me wrong while the potential to make 100 million dollars off of an endorsement sounds great ! Diddy could’ve very well did this on his own and got 100% of the profit, he is the one who really made CIROC popular.
CIROC will also probably be popular after the deal is done leaving Diddy out in the cold trying to find the next great thing to make popular.
Read More: Who Really Owns Ciroc ? | http://wblk.com/who-really-owns-ciroc/?trackback=tsmclip
